Occasionally, I get asked what I get out of a game trailer. The answer is a complicated one, so what better way to discuss it than in a blog? Well, I suppose I could do a highly-edited video where I narrate over a series of shots of me in random locations, but… Nah, we’re just gonna go with the blog. I hope some game industry folks read this one, because I personally believe notes can be taken from it. With that, let’s go.
Game trailers are an interesting beast. We blind gamers don’t hate them, but there a few beats a game trailer has to hit before we can truly appreciate them. Let’s highlight those things by talking about the worst kind of game trailer for a blind person. It’s pretty simple, really. If the audio of a trailer primarily consists of music, it’s a bad trailer for us. Luckily for you, I am prepared to provide examples. Say hello to the resident evil 7 announcement trailer, found at https://www.youtube.com/watch?v=9YetHMnhnhM
We can take a couple things from this trailer. The ambience of rain pelting a roof is gloomy, the length of time the character takes to answer the phone is suspicious, and the way he says “She’s back,” is ominous. After that, guess what? We’re done. The trailer fades into music, and while the song is creepy and contains some discordant audio samples, we are told literally nothing. Even when it’s all over, we don’t even know what game we just watched a trailer for. The character, and thus his voice, are unfamiliar to us, so we have no association whatsoever. This trailer, which got loads of hype afterward, is actually useless to us.
There are many trailers like that. EA, sadly, is often guilty of trailers without meaningful audio. Now, though, let’s climb the ladder a bit. I introduce you to, and link you to, the E32018 Cyberpunk 2077 trailer. https://www.youtube.com/watch?v=iXaogHDLosI
This trailer is better. Why? Because we have narration. We have a story to follow that the trailer is telling us. If we’ve been paying attention, we probably even know what game this trailer is for, as it literally mentioned the year 2077. There are sound effects in the background, and while we have no idea if those are actual gameplay sounds, we can determine that some pretty cool stuf is happening. And yeah, OK, the music is bumpin. Still, it could be argued that we don’t know enough. While we’re getting a feel for the game’s tone thanks to that narrator, we don’t actually know what’s going on visually. I remember how cool people were saying this trailer looked after it dropped, talking about the blades that come out of your wrists and such, and I was just like, “Huh? Wow, that’s cool.” The talk after is the first I knew of it. So this trailer was better, yes, but it generated curiosity more than it generated hype. “Oh man, this sounds cool. I wonder what’s happening? What does that sound mean?” And so on.
Now it’s time to show a trailer that can definitely generate hype, even for a blind gamer. The third rung of our trailer ladder. I now give you the E3 2018 Last of Us 2 Gameplay Trailer. https://www.youtube.com/watch?v=btmN-bWwv0A
Now this is one to talk about, folks. There’s no narration here, so at first there is some confusion. But keep listening, and you soon hear the familiar voice of Elly, one of the stars of the Last of Us Part 1, and this game’s protagonist. Suddenly, you know just what game this is. So you listen harder, trying to glean what information you can, and boy oh boy is there a lot to glean. Even the party here sounds full of people, their voices coming from all around, showing you how good this game’s audio will be. That is then bolstered as we move further into the trailer, where we get to hear Elly sneaking about and stealthily taking out her foes. The audio hear is a marvel, showing off positioning and echo effects, and excellent use of character breaths and sound effects. There are times when I questioned whether what we were hearing was gameplay, only to realize it was thanks to the return of a couple sound effects from the first game. This trailer is mindblowing, and despite having no narration, does its job of generating hype for the game. I have watched this trailer multiple times myself, because there is so much to pick up from its audio. This is a good trailer.
There is of course, a glaring problem with this trailer, however. I knew what it was for both because I recognized Elly’s voice, but even before that, because I recognized the song that was playing as part of Sony’s interesting presentation of the trailer when it was being shown live at E3. The Last of Us main theme was played live before the trailer was shown, and it’s a theme I am familiar with, as my fiancé has played the first game twice. However, had I not possessed that information, had I not recognized that theme or that voice, I would probably still love the trailer, but have no idea at all what game it was for. In this way, its lack of narration is still a problem. But don’t worry, there is one more rung on this ladder.
We now come to the reason I decided to write this article. The very trailer that cemented in my head what I wanted this article to be. And, interestingly enough, we do this by going back to a game we’ve already talked about, Cyberpunk 2077. Beware, if you click the link below, and haven’t seen this gameplay trailer yet, you’re going to be sucked in for 48 straight minutes. https://www.youtube.com/watch?v=vjF9GgrY9c0
Seriously, folks, I just did the search to find that trailer, clicked the link so I could get that address to paste in here, and was still tempted to watch it again myself. This trailer has everything, even if you’re blind. Right off the bat, about 20 seconds in, the narrator, (yes the whole thing is narrated), directly introduces the game. There is no question of what we’re watching here. As we move forward, the narrator remains a solid reference point for events occurring in the trailer, keeping us in the know about what’s going on, or what mechanic is being shown. With nearly complete knowledge and understanding of the gameplay we’re hearing, we can then proceed to admire the audio. We can listen to how every dialog choice doesn’t seem to break the flow. How everything just smoothly moves like a cutscene despite all of it being gameplay. We can imagine what an entire, huge open-world RPG will be like if it’s all as good as this demo, and we can struggle to contain that awesomeness in our heads. It is a real struggle, let me tell you. Even in this day and age, I find it difficult to imagine a 100+ hour game, assuming this reaches the scale of the Witcher 3, that maintains this level of awesomeness.
Anyway, the point is that this trailer’s amazing. It uses narration to guide us while giving us a healthy dose of actual gameplay. It’s essentially perfect for us. Now, I’m not saying all trailers need to be 48 minutes, but this type of trailer, with these specific qualities, works wonders to excite us about a game. Before, I was just curious. Now, I’m completely sold. This is one of those games I will ache for, though I know I won’t be able to play it. It’s a happy sad feeling all at once.
So take note, trailer people. You can show us your game in a trailer too, just give us audio. Honestly, it’s actually sort of baffling when you encounter trailers like the RE7 announcement, as a lot of developers are coming to understand that audio is as important as graphics. It’s as though the people who decide what’s in a trailer are still behind. All of this could probably be fixed with audio described versions of game trailers, but I don’t think the industry has reached that level quite yet. I really, really hope you’ve found this blog intriguing, and thanks as always for reading it. Continue to be awesome!